Lucky Carrot

Overview & Context

As part of the practical internship program, Mamble Labs’ students implemented the landing page design for our partner, Lucky Carrot. The landing page was meant to test a new market for Lucky Carrot - a tool for tracking employee engagement, revealing disengaged ones and applying strategies to enhance productivity.

Team

Student: UI/UX designer Edvard V. Mentors: Karine Sh., Lilit Ch.

Objective

Creating an informative landing page that would serve as the main landing page promoting Lucky Carrot’s product with a specific marketing campaign on a new market

Partner

Lucky Carrot

Project Type

Creating a custom landing page design

Our approach

With preset perspectives and an outline of the project, the student managed to fulfil the project within the shortest possible deadline led by a mentor at the same time being in close contact with stakeholders.

Step 1

Stakeholder Interview

To ensure the successful implementation of the landing page, the initial stage of the project was a stakeholder interview to reveal the requirements and needs.

Step 2

Research

Market research helped reveal market specifics, analyze customers and build a customer journey map to better design user experience and ensure high-level user engagement.

Step 3

UI/UX design

The design of the landing page was aligned with the main Lucky Carrot website with color scheme and design solutions. The main challenge was to convey information within a single page. The main challenge of UI design was to create engaging call-to-actions that would provide user interaction and transition from ad to registration form.

Finalization

With relevant knowledge tested during real-time projects, Mamble Labs managed to fulfil the project requirements professionally, gaining a new skill set and practical experience in market research and UI/UX design.

Testimonial

Get inspired by these stories

Mamble Labs students developed a landing page supporting a marketing campaign’s objectives for testing the ground in a new market. Lucky Carrot will continue supporting this initiative and already consider further partnership perspectives for ad hoc design and development projects.

Sergey Asatryan

Co-founder, Lucky Carrot

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Mamble Labs

Mamble Labs website has been created by Mamble Labs students to represent the scalable model of internship programs of Mamble, filling the gap between the knowledge and skills of future digital experts. The website aims to bring students and partners together to work on real-life projects and contribute to digital talent growth.

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